Our story

About Shifrah

About Shifrah

Shifrah provides guidance and support to women suffering from hyperemesis gravidarum (HG). HG can cause severe physical suffering and dangerous complications, as well as emotional isolation and trauma, much of which is preventable.

Shifrah’s mission is to empower and assist women with HG, and to educate them, their healthcare providers, and their community leaders about safe and effective treatment options for all levels of HG. With proper care and support, HG pregnancies can be safer and more manageable, leading to better outcomes for mothers and babies.

Shifrah’s founder and director, Mrs. Shayna Safran, experienced multiple HG pregnancies, leaving her with preventable complications. She established Shifrah so all women with HG can get the care and support they deserve.

Shifrah’s Name

Shifrah, a name meaning ‘beautiful’ or ‘to improve‘ in Hebrew, is inspired by the heroic midwife Shifrah. Shifrah’s story is one of unwavering courage in the face of immense adversity as she chose life in defiance of Pharaoh’s cruel decree.

For those suffering from hyperemesis gravidarum, pregnancy often feels anything but beautiful; it’s a relentless battle for survival. Our organization exists to bring ‘improvement’ to the lives of HG sufferers – to alleviate their immense suffering, provide vital support and education, and advocate for the care they deserve. Just as Shifrah bravely stood for life, we stand with every woman experiencing HG. At Shifrah, we are working tirelessly to transform their debilitating struggle into a journey toward better health, hope, and ultimately, a more manageable and ‘improved’ pregnancy experience.

Shifrah’s Name

Shifrah, a name meaning ‘beautiful’ or ‘to improve‘ in Hebrew, is inspired by the heroic midwife Shifrah. Shifrah’s story is one of unwavering courage in the face of immense adversity as she chose life in defiance of Pharaoh’s cruel decree.

For those suffering from hyperemesis gravidarum, pregnancy often feels anything but beautiful; it’s a relentless battle for survival. Our organization exists to bring ‘improvement’ to the lives of HG sufferers – to alleviate their immense suffering, provide vital support and education, and advocate for the care they deserve. Just as Shifrah bravely stood for life, we stand with every woman experiencing HG. At Shifrah, we are working tirelessly to transform their debilitating struggle into a journey toward better health, hope, and ultimately, a more manageable and ‘improved’ pregnancy experience.”

Our Mission

Shifrah is dedicated to improving the pregnancies of women impacted by hyperemesis gravidarum (HG) through education, advocacy, guidance on treatment options, and emotional support.

Our Vision

We envision a future where every HG pregnancy is met with early diagnosis, effective care, and compassionate support, empowering women to grow their families with safe and healthy pregnancies.

HG In Numbers [1]

%1 Of Women suffer from HG
%1Recurrence rate
%1Of women develop depression during HG
%1Increased risk of preterm birth
%1Increased risk of low birth weight
C.B.H., Monsey, NY Testimonial
I came to Shifrah by Yad Hashem, and my pregnancy changed from that day on. I went from being miserable, malnourished, and losing weight to having a light at the end of the tunnel! Mrs. Safran from Shifrah educated me about essential vitamins, hydration, and medication options to discuss with my doctor. Mrs. Safran has been my rock through this entire pregnancy! I could not have managed without her constant support and education.
C.B.H.
Monsey, NY
☆☆☆☆☆
I came to Shifrah by Yad Hashem, and my pregnancy changed from that day on. I went from being miserable, malnourished, and losing weight to having a light at the end of the tunnel! Mrs. Safran from Shifrah educated me about essential vitamins, hydration, and medication options to discuss with my doctor. Mrs. Safran has been my rock through this entire pregnancy! I could not have managed without her constant support and education.
C.B.H.
H.B. , Los Angeles, CA Testimonial
My pregnancy was completely changed by my experience with Shifrah. Your guidance and support were invaluable. With a detailed plan to share with my doctor on how to manage my terrible hyperemesis, I was Baruch Hashem able to get through the most difficult weeks of my pregnancy. Knowing that you were there to navigate this challenging journey with me made all the difference.
H.B.
Los Angeles, CA
☆☆☆☆☆
My pregnancy was completely changed by my experience with Shifrah. Your guidance and support were invaluable. With a detailed plan to share with my doctor on how to manage my terrible hyperemesis, I was Baruch Hashem able to get through the most difficult weeks of my pregnancy. Knowing that you were there to navigate this challenging journey with me made all the difference.
H.B.
E.K., Lakewood, NJ Testimonial
My wife had been in bed for months. She couldn't eat or drink, was always connected to IV, and in the hospital too many times to count. We had nowhere to turn, and we felt so lost. When we found Shifrah, we got guidance on medications and doctors and emotional support, and things finally stabilized. We finally felt like we could make it to the end.
E.K.
Lakewood, NJ
☆☆☆☆☆
My wife had been in bed for months. She couldn't eat or drink, was always connected to IV, and in the hospital too many times to count. We had nowhere to turn, and we felt so lost. When we found Shifrah, we got guidance on medications and doctors and emotional support, and things finally stabilized. We finally felt like we could make it to the end.
E.K.
B.D., Far Rockaway, NY Testimonial
For the first eight weeks of my pregnancy, my doctor put me on many medications but none allowed me to function properly. I was stuck in bed unable to take care of my family or even myself. All that changed when I was introduced to Mrs. Safran from Shifrah! She spent hours guiding me and my doctor on a customized regimen and was there for me every step of the way. At the end of my pregnancy, I was feeling better than I was with any of my previous pregnancies. I will never forget her kindness in getting me through this most difficult time.
B.D.
Far Rockaway, NY
☆☆☆☆☆
For the first eight weeks of my pregnancy, my doctor put me on many medications but none allowed me to function properly. I was stuck in bed unable to take care of my family or even myself. All that changed when I was introduced to Mrs. Safran from Shifrah! She spent hours guiding me and my doctor on a customized regimen and was there for me every step of the way. At the end of my pregnancy, I was feeling better than I was with any of my previous pregnancies. I will never forget her kindness in getting me through this most difficult time.
B.D.
C.S., Williamsburg, NY Testimonial
I vomited relentlessly for seven months and lost over 20 pounds. I didn’t think I would survive.Then I spoke to Mrs. Safran and she gave me detailed information to share with my doctor. Based on that feedback we adjusted my medications, and within a few days, I stopped vomiting and started eating. The nausea is still very hard, but I am finally gaining weight and able to get out a bit. This was a miracle I didn’t know was possible! I only wish I had known about Mrs. Safran at the beginning of the pregnancy...
C.S.
Williamsburg, NY
☆☆☆☆☆
I vomited relentlessly for seven months and lost over 20 pounds. I didn’t think I would survive.Then I spoke to Mrs. Safran and she gave me detailed information to share with my doctor. Based on that feedback we adjusted my medications, and within a few days, I stopped vomiting and started eating. The nausea is still very hard, but I am finally gaining weight and able to get out a bit. This was a miracle I didn’t know was possible! I only wish I had known about Mrs. Safran at the beginning of the pregnancy...
C.S.
C.B.H., Monsey, NY Testimonial
I came to Shifrah by Yad Hashem, and my pregnancy changed from that day on. I went from being miserable, malnourished, and losing weight to having a light at the end of the tunnel! Mrs. Safran from Shifrah educated me about essential vitamins, hydration, and medication options to discuss with my doctor. Mrs. Safran has been my rock through this entire pregnancy! I could not have managed without her constant support and education.
C.B.H.
Monsey, NY
☆☆☆☆☆
I came to Shifrah by Yad Hashem, and my pregnancy changed from that day on. I went from being miserable, malnourished, and losing weight to having a light at the end of the tunnel! Mrs. Safran from Shifrah educated me about essential vitamins, hydration, and medication options to discuss with my doctor. Mrs. Safran has been my rock through this entire pregnancy! I could not have managed without her constant support and education.
C.B.H.
H.B. , Los Angeles, CA Testimonial
My pregnancy was completely changed by my experience with Shifrah. Your guidance and support were invaluable. With a detailed plan to share with my doctor on how to manage my terrible hyperemesis, I was Baruch Hashem able to get through the most difficult weeks of my pregnancy. Knowing that you were there to navigate this challenging journey with me made all the difference.
H.B.
Los Angeles, CA
☆☆☆☆☆
My pregnancy was completely changed by my experience with Shifrah. Your guidance and support were invaluable. With a detailed plan to share with my doctor on how to manage my terrible hyperemesis, I was Baruch Hashem able to get through the most difficult weeks of my pregnancy. Knowing that you were there to navigate this challenging journey with me made all the difference.
H.B.
E.K., Lakewood, NJ Testimonial
My wife had been in bed for months. She couldn't eat or drink, was always connected to IV, and in the hospital too many times to count. We had nowhere to turn, and we felt so lost. When we found Shifrah, we got guidance on medications and doctors and emotional support, and things finally stabilized. We finally felt like we could make it to the end.
E.K.
Lakewood, NJ
☆☆☆☆☆
My wife had been in bed for months. She couldn't eat or drink, was always connected to IV, and in the hospital too many times to count. We had nowhere to turn, and we felt so lost. When we found Shifrah, we got guidance on medications and doctors and emotional support, and things finally stabilized. We finally felt like we could make it to the end.
E.K.
B.D., Far Rockaway, NY Testimonial
For the first eight weeks of my pregnancy, my doctor put me on many medications but none allowed me to function properly. I was stuck in bed unable to take care of my family or even myself. All that changed when I was introduced to Mrs. Safran from Shifrah! She spent hours guiding me and my doctor on a customized regimen and was there for me every step of the way. At the end of my pregnancy, I was feeling better than I was with any of my previous pregnancies. I will never forget her kindness in getting me through this most difficult time.
B.D.
Far Rockaway, NY
☆☆☆☆☆
For the first eight weeks of my pregnancy, my doctor put me on many medications but none allowed me to function properly. I was stuck in bed unable to take care of my family or even myself. All that changed when I was introduced to Mrs. Safran from Shifrah! She spent hours guiding me and my doctor on a customized regimen and was there for me every step of the way. At the end of my pregnancy, I was feeling better than I was with any of my previous pregnancies. I will never forget her kindness in getting me through this most difficult time.
B.D.
C.S., Williamsburg, NY Testimonial
I vomited relentlessly for seven months and lost over 20 pounds. I didn’t think I would survive.Then I spoke to Mrs. Safran and she gave me detailed information to share with my doctor. Based on that feedback we adjusted my medications, and within a few days, I stopped vomiting and started eating. The nausea is still very hard, but I am finally gaining weight and able to get out a bit. This was a miracle I didn’t know was possible! I only wish I had known about Mrs. Safran at the beginning of the pregnancy...
C.S.
Williamsburg, NY
☆☆☆☆☆
I vomited relentlessly for seven months and lost over 20 pounds. I didn’t think I would survive.Then I spoke to Mrs. Safran and she gave me detailed information to share with my doctor. Based on that feedback we adjusted my medications, and within a few days, I stopped vomiting and started eating. The nausea is still very hard, but I am finally gaining weight and able to get out a bit. This was a miracle I didn’t know was possible! I only wish I had known about Mrs. Safran at the beginning of the pregnancy...
C.S.

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